Research into Web Pages

Style Magazine- Web Page Analysis 

Allure

Allure — Beauty Tips, Trends & Product Reviews | Allure

The Allure website has a color scheme of black and white, with a light brown heading. There are 3 main stories as you enter the site, with large images helping to capture the audience as soon as they enter the site with popular stories they may like. The primary target audience would be woman, as the site includes beauty tips, recommended products and latest trends. The tabs at the top are the best of beauty, news, skin, makeup, nails, hair, wellness and shopping which all help to target the primary audience and align with what the physical magazine copy includes. The website also has links to its social media accounts- Facebook, Instagram, X, Pinterest, and TikTok. The Allure Instagram has 1.3 million followers, and their Facebook page has 1.6 million followers. This shows Allure appeals to a wide age range, as often Facebook is more popular with middle-aged people and Instagram is more popular with teens and young adults. Brand identity is used with Allure, as they have a recognisable logo which is used on both the website and print issue.

 Allure creates an active audience by having an ‘allure beauty box’ tab which brings you to another website where you can pay to receive monthly beauty boxes. This adds to the active audience element of it, as the audience is paying Allure for beauty products they are recommending, so the audience is actively engaged with the company and providing them profit. The Allure Beauty box also provides you with a membership, as there is a log-in page, giving you exclusive access to the website. The main Allure website also has a video section, where you can watch videos of celebrities speaking about beauty tips. This also creates an active audience, who are once again engaging with Allure content. There is also a newsletter at the bottom of the website, where there are different options of newsletters which you can sign up to receive monthly. There is also a contact section where you can contact Allure through email, which also shows an active audience as it encourages the audience to reach out directly to Allure. Allure also creates cross media synergy, by having a website and a print issue. This shows they are expanding their reach, but targeting the same audience within their website and the print due to the same topics and house style included. This makes Allure as a brand more recognizable.

Elle

Fashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE

The Elle website has a black and white color scheme, with no color which keeps it neutral and classy. As you enter the site, there is a main story which aligns with the latest trends and trending stories. The main tabs on the website are fashion, beauty, culture, horoscopes and news & politics. The primary target audience is woman, however, with the news and politics tab this may show Elle trying to diversify their audience and widening their reach to a male audience. However, most of the stories are news on woman and there is a section called ‘Elle’s Woman of Impact’, showing how their primary target audience is mainly woman. Most of the stories are about woman on the website, and beauty tips and fashion advice aimed at woman. The website has links to its social media including X, TikTok, YouTube, Facebook, Instagram and Pinterest. Its YouTube channel has 2.47 million subscribers, and its Facebook has 5.8 million followers, once again showing how diverse its audience is. Its website shows this by having many different topics within it, targeting the interests of many different people. For example, it has a horoscopes section and a culture section which may possibly target different people to the fashion and beauty section, shown with its followers of different social media accounts. Elle creates brand identity through having a recognisable logo, in a classic font on both its website and physical issues.

Elle targets an active audience by having a newsletter and a subscription. By subscribing, you can choose the membership, digital or print option. These are paid, which provides profit back to Elle. The newsletter offers the audience a chance to get emails from Elle about the latest updates. There is also an Elle app, which will target younger people who may not prefer a physical copy of Elle but keep updated through an app. On the Elle subscription, there is an ‘Elle backstage beauty kit’ including different products that you can purchase as one, once again providing Elle more profit. By having these options for the audience to go further than just engaging with the website and magazine, like having a subscription or following their social media, this creates an audience that is actively engaging with Elle, giving them loyal consumers- reducing risk. Also at the bottom of the website, there is a giveaway tab which has 4 different giveaways you can enter into. Elle also creates cross media synergy by having a website and a print issue, this shows they are trying to reach a broader audience, but still targeting the same female audience within.

Harper’s Bazaar

Harper's Bazaar UK homepage | Fashion, beauty, art, culture, travel

The Harper’s Bazaar website has a black and white house style, which is similar to the other websites I have analyzed as they all have a simple, 2 color scheme. There is also a large, main trending story as you enter the site with a large image. As you scroll, there are many topics covered including fashion, beauty, shopping, jewelry, opinion, art and others. These corelate to the tabs at the top, which are fashion, beauty, culture, shopping, art, travel, bazaar at work and brides. This shows a large variety of what the magazine includes, offering aspects of beauty but also lifestyle aspects like culture and travel. The primary target audience is woman, shown with the website including images of woman and stories from female celebrities. The website has its social media platforms linked at the bottom, like the other websites. The platforms linked are X, YouTube, Facebook, Instagram, and Pinterest. Their Instagram has 5.7 million followers, whilst its Facebook has 4.4 million followers. This once again shows how diverse their audience ages are, as Facebook is predominately used by middle-aged woman and Instagram is younger woman, targeting woman of all ages.

Harper’s Bazaar creates an active audience by having a newsletter. The readers are able to sign up for free and receive the latest updates. This does not create Harper’s Bazaar any profit, but just creates loyal consumers who are able to stay up to date with the latest issues, which they can then purchase. Harper’s Bazaar also has a subscription, offering a print and digital option or just a digital option. This creates profit for them, as they have dedicated consumers that have access to every issue. A unique feature Harper’s Bazaar has that the other 2 magazine websites did not have is sections on travel and culture, which links to the lifestyle of the target audience. Some of the articles include luxury hotel recommendations and travel guides, this shows the primary target audience is of a higher class and engaging in high culture. This makes the company diverse, as it appeals to people with different interests, like people who enjoy travelling or those interested in beauty tips. It also has a bride's section, which is unique, featuring different types of wedding dresses and different stories relating to wedding beauty.