Magazine Cover Analysis

Magazine Cover Analysis

The masthead of this magazine is ‘Allure’. Allure is a beauty-centered magazine, whilst also covering other aspects of life like wellness and shopping. This type of magazine targets woman, especially with the beauty aspect which is reinforced through their covers. The magazine includes soft, neutral colours of blue, white, gray and black. These softer colours will also target a female audience. The cover includes 3 fonts, with large text in the center of the cover and smaller text to the side. The main image is of artist and actress, Ariana Grande, which will help to target her fan base. The smaller text just under the masthead gives us her name; this will once again help to target fans of her music and beauty products. The cover line of ‘best of beauty turns 25’ will once again help to target her fans, whilst also making it clear that this magazine is centered around her beauty career, rather than her musical career. It includes the text ‘special issue’ above the masthead to reinforce it being exclusive, making people more likely to buy it. To the right under the masthead, we can see Allure won an award for best of beauty. This demonstrates to the audience that Allure is a well-established magazine that will have the best beauty tips for its audience- you can trust them. Her makeup in the image once again reinforces the beauty aspect, helping to promote her own beauty line, Rem Beauty. This is shown with a quote about Ariana, above the masthead saying, ‘now she’s bringing us both’ referring to her music and her new beauty line. This magazine will help to promote her beauty products.

The masthead is ‘Vogue’, a well-known lifestyle magazine that targets woman. It is presented in the classic Vogue font, making it easy for fans of the magazine to recognize.  The colour scheme is autumn colours; soft browns, black and white-this is reinforced with the cover line to the left ‘autumn shake-up'. The main image is of Zendaya, a popular actress and singer with a large fanbase, so this issue will target fans of her by having her in the center. It also has her name in a large font towards the bottom. The coverlines reinforce the lifestyle aspect, with one saying ‘cool coats, the boots and dresses to buy’ offering the audience style advice for autumn. Another says ‘how to bio hack your wellness’ this once again reinforces the lifestyle aspect. Another coverline describes a story of a young mother who ‘rebuilds her life after a coma’. This reinforces the personal aspect, offering advice to the audience by sharing personal stories, linking to the magazine promoting well-being. Zendaya is dressed glamorously, with soft neutral make-up linking to the autumn colour scheme. The rings and the dress reinforce the simplicity of the look, but still portraying glamour linking to her star power. The magazine uses 3 fonts, and all add to the simplicity of the cover. Vogue is well-known for its classic, simple covers that are easily recognizable even by non-fans.

The masthead of this magazine is ‘Cosmopolitan’, a fashion magazine which targets woman covering a range of topics within. It often covers celebrity styles, which is shown with this cover. The main image is of Sunghoon from a K-Pop boyband called Enhypen, this will help to target fans of this group but also of the wider K-pop genre. Fans of this genre are mainly woman, linking to the Cosmopolitan targeting woman within their magazines. The colour scheme is black, gold and yellow, which are quite glamorous colours reinforced by the gold dainty jewelry he is wearing. The only text and cover lines on the cover is his name and group name in the bottom right, in a large text. This will once again help to target his and Enhypen’s fan base, by having it in a large text it is easy for fans to recognize and for new fans to be intrigued. There are no coverlines featured on the cover, possibly as the cover is mainly focusing on the artist himself rather than what is actually included in the full issue. A secondary target audience could be Asian people in general, as Asians are often underrepresented within the media, and may feel represented through this cover. There are two fonts shown on the cover, with his name being in a large, eye-catching font which links the house style of the cover. The cover focuses on presenting him glamorously, which may link to the singer’s personal identity and style, drawing fans in.