Poppy Herd A-Level Media NEA Year 2

 Overview of the Magazine Industry  Magazine industry data The Magazine industry has been around since the 17 th century, gaining popularity in 1885. Globally, the top selling magazines are Filmfare Magazine, India Today, the Observer Magazine, the New York Times and Forbes Magazine. In the UK, the top selling magazines are National Geographic, the National Trust Magazine and Radio Times. The revenue within the magazine market worldwide is projected to reach $32.7 billion in 2025, showing its global popularity. Unlike newspapers, the magazine industry is expected to keep growing and is not experiencing a decline in circulation. It is forecast to increase by $14.5 billion between 2024 and 2029. The market is experiencing rapid growth, which is due to an increase in reliance on digital devices. However, magazines have been hit by sharp declines in print advertising revenue, due to digital advertising spend being monopolized by tech platforms like Google and Facebook. Histo...

  Style Magazine Moodboard Audience Moodboard

Magazine Cover Analysis The masthead of this magazine is ‘Allure’. Allure is a beauty-centered magazine, whilst also covering other aspects of life like wellness and shopping. This type of magazine targets woman, especially with the beauty aspect which is reinforced through their covers. The magazine includes soft, neutral colours of blue, white, gray and black. These softer colours will also target a female audience. The cover includes 3 fonts, with large text in the center of the cover and smaller text to the side. The main image is of artist and actress, Ariana Grande, which will help to target her fan base. The smaller text just under the masthead gives us her name; this will once again help to target fans of her music and beauty products. The cover line of ‘best of beauty turns 25’ will once again help to target her fans, whilst also making it clear that this magazine is centered around her beauty career, rather than her musical career. It includes the text ‘special issue’ above t...